StockTouch Blog

StockTouch Adds New PE and Dividend Maps & Goes Free

April 1, 2013 by Jennifer


StockTouch was created to reinvent how market info is displayed for mobile.  StockTouch introduces “Expanded View” mode to display two new heat maps: Price/Earnings Ratios and Dividend Yields.
Maps for PE and dividend yields were the most-requested features from users.  Our approach to design was to preserve elegance and simplicity, while adding something unique for all users.
Expanded View mode lets users turn on “Expanded View” menus with PE and Dividend Yield stats at-a-glance, then turn them off to simplify the app back to its original state.  Having this instant view is the first time these stats have been displayed like this on mobile, so it demonstrates a deeper usefulness of the UI.
The palettes were chosen to show cool and hot:  PEs are in Blue&Orange and Dividends are in Pink&Green  The cool tones, blue and green, brighten as the stats increase, with the highest band displayed with the hot tones, orange and pink.  For example, stocks with dividends over 5% have pink tiles and stocks with PEs over 50 have orange tiles.  Zero values are shown with neutral grey tiles.  This display lets users eyeball norms and outliers quickly.
Lastly, we have transitioned StockTouch to a free app to reach an even wider audience.  The user base is very active, so a free version fits our business model.
The StockTouch Team

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